Everything your business

needs to stand out online

A woman with blonde hair and a beige long sleeve shirt standing next to a staircase with wooden steps and black metal railings.

With over 27yrs Industry knowledge, I now help Hair, Beauty and Aesthetics business owners build professional brands, grow their social media and attract the clients they actually want.

Hear what other Hair, Beauty & Aesthetic Business Owners are saying

Testimonial approval with five-star rating and feedback quote.
Testimonial card with five-star rating and a positive customer review from The Face Clinic.
Testimonial card with five-star rating, quote praising a business booster download, and the name G. Kingston.
Testimonial card with five-star rating and quote about business booster sheet by M. Talbot.
Testimonial card with five-star rating, quote about Lisa's professionalism and knowledge, and the name S. Bevan.

Featured Products

The Ultimate Guide to Marketing
£19.99

Simple, smart, and stress-free strategies to grow your audience, fill your diary, and turn followers into paying clients.

You know you need to market your beauty business.

But between client appointments, content overwhelm, and constantly Googling “how to grow my beauty biz” you’ve had enough.

You need a plan, not pressure.

And that’s exactly what this eBook delivers.

It’s packed with proven, practical strategies that work even if you’ve never sent a single email before.

Inside You’ll Learn How To:

✔ Grow your email list (and keep it active)

✔ Offer irresistible freebies or discounts that drive bookings

✔ Design simple opt-in forms that actually convert

✔ Write email subject lines people can’t help but open

✔ Keep your branding consistent and unforgettable

Download now to start reaching more people and building a client base that lasts.

Your AI Assistant
£19.99

A done-for-you AI toolkit for beauty professionals who want results fast. Copy the prompts, paste into your AI tool, tweak the brackets, and launch. No fluff just scripts and systems that bring in clients and smooth your day.

What’s inside

  • DM Funnel scripts to collect emails and book consults

  • Google Business Profile posts and Q&As for local SEO

  • Review-to-Content templates (reels, carousels, captions)

PLUS LOADS MORE!!

The results you can expect

  • More enquiries and bookings from social and Google

  • Fewer no-shows and time-wasters

  • Clear, confident pricing and better earnings

  • Faster content creation in less than an hour a week

  • Cleaner inbox with saved replies and smart automations

Instant download

Pricing Made Easy
£19.99

You know your work is worth more… but raising your prices feels terrifying.

What if clients leave? What if you get judged? What if no one books?

Here’s the truth: Your dream business can’t survive on undercharging and guesswork.

Inside You’ll Discover How To:

✔ Overcome the fear of raising your prices

✔ Use tried-and-tested strategies to set rates you’re proud of

✔ Communicate price changes confidently to your clients

✔ Maintain client satisfaction while boosting your income

✔ Track your results and reinvest in your growth like a real CEO

Why This Works:

This isn’t generic pricing advice from someone outside the beauty industry.

It’s designed for Hair, beauty or aesthetic pros, by a mentor with 27 years in the game who’s seen it all, from burnout to booked-out.

No spreadsheets. No sales jargon.

Instant digital download.

The Professional's Guide to Self-Care: Avoiding Burnout
£19.99

You love what you do. So why do you feel like this?

If you've ever sat between clients wondering how you'll get through the rest of the day, dreaded opening your booking app, or felt resentful toward the business you built, you're not broken. You're burnt out. And it's fixable.

Across 8 chapters you'll learn how to:

  • Spot the early signs of burnout before it takes hold

  • Set firm boundaries around your time, communication, and emotional energy, without the guilt

  • Redesign your week so your diary supports you instead of running you

  • Protect your mental health while running a business solo

  • Build simple systems that give you your time back

  • Redefine success on your own terms and create a business that sustains you

This isn't just theory. Every chapter comes with printable worksheets, checklists, and reflection tools so you can turn insight into action and keep coming back to them whenever you feel yourself slipping into old habits.

You didn't go self-employed to feel trapped. You did it for freedom. Let's build your business that way.

Instant digital download.

How to find and keep clients
£19.99

How to find and keep clients

If you’re tired of wondering where your next client is coming from, this step-by-step eBook is your new best friend.

Inside, you’ll discover exactly how to attract new beauty clients, keep them coming back, and grow a loyal client base that fills your diary month after month.

What It Is?

A digital eBook packed with real strategies, printable worksheets, and client retention systems that actually work.

No jargon. No overwhelm. Just clear steps to help you confidently grow your beauty business and your income.

What You’ll Learn

Know Your Ideal Client, How to Attract Clients, Keep Clients Coming Back PLUS MORE

Bespoke Coaching

The Power Hour The Power Hour
Quick View
The Power Hour
£150.00

For those who knows what is broken and wants it fixed this week.

60 minutes. One problem. A plan you can put in place straight away.

Bring me your pricing, your bio, your no-show rate, or the reason your enquiries keep going quiet. We pull it apart, find what is actually costing you, and you leave knowing exactly what to change and why.

What you get:

  • One 60-minute strategy call

  • A written action summary, so nothing slips

  • A week of voice-note support while you put it in place

£150

The 90-Day Profit Plan
£425.00

For the owner who is fully booked but underpaid, and ready to charge what the work is worth.

Three sessions across 90 days. We rebuild your pricing, sharpen exactly who you attract, and put a content rhythm in place that fills your books with the right people.

By the end you are charging your worth, your diary is full of clients who value it, and the bargain hunters have quietly filtered themselves out.

What you get:

  • Three 60-minute strategy sessions

  • A pricing structure built around your costs and your market

  • A 90-day content and visibility plan

  • Support between every session

Done With You
£950.00

For the owner who is done guessing and wants it built properly, by someone who has run the business herself.

I work alongside you for a full quarter and build the strategy with you. Pricing, positioning, bio, content system, client retention flow. You do not just walk away with a plan, you walk away with it built and running.

Twenty seven years of running an award winning salon, applied directly to yours.

What you get:

  • Everything in the Profit Plan

  • Your bio, highlights and lead magnet built with you

  • A repeatable content system you own

  • Priority access for the full 90 days


Business Photoshoots

The Signature Brand Shoot
£500.00

A bespoke in-salon photography day designed to give your business a library of imagery that finally matches your standards. Branded photography that captures the atmosphere of your space, the quality of your work, and the expertise behind your chair, all creatively directed by someone who has spent 27 years inside this industry and knows exactly what makes a brand stop the scroll.

This is more than a photoshoot. It's a strategic content investment, planned around your brand, your platforms, and the calibre of client you want to attract.

Who this is for

Business owners whose visual presence isn't keeping up with their work. You've built a beautiful space, you deliver exceptional treatments, and yet your social feed and website are filled with rushed phone snaps that undersell everything you do. You want imagery that looks like the business you've built and gives premium clients a reason to book before they've even read the price list.

What's included

A complete brand photography experience, delivered end to end:

  • A pre-shoot creative strategy session to align imagery with your brand identity, content goals, and ideal client.

  • A bespoke shot list and detailed mood board, so every frame has a job to do.

  • Styling guidance for your space, your team, and any product or treatment shots, ahead of shoot day.

  • A full in-salon shoot, professionally directed across your space, your services, your team, and your owner portraits.

  • Lifestyle, atmospheric, and behind-the-scenes imagery built for storytelling content.

  • Service-in-action frames that showcase your treatments without compromising client comfort or confidentiality.

  • A curated and professionally edited gallery of 50 final images, supplied in high resolution and web-ready formats.

  • Square, portrait, and landscape crops formatted for Instagram, TikTok, websites, print, and email.

  • Full usage rights across all your marketing channels.

Optional add-ons

  • Short-form video and behind-the-scenes b-roll for Reels and TikTok, captured during the shoot.

  • A team headshot session for your website and Google Business profile.

  • A separate product flat-lay session for retail or aftercare imagery.

How we work

The process mirrors the considered, four-phase approach of the Signature Brand Identity:

  1. Strategy and brief. A pre-shoot session to map out what your brand needs, the content gaps to fill, and the stories your imagery should tell.

  2. Pre-production. Mood boards, shot lists, styling notes, and a shoot day schedule, so nothing is left to chance.

  3. Shoot day. A full, professionally directed day in your salon, capturing the imagery your brand deserves.

  4. Edit and delivery. A carefully curated selection, professionally edited and delivered ready to publish, with a walkthrough on how to roll it out.

    The result

    Months of premium branded content from a single day. A social feed that finally matches your prices. Imagery that does the selling for you, so your inbox fills with the kind of clients you actually want to work with.

    Investment

    From £500. Often paired with the Signature Brand Identity for a complete premium repositioning, with a discount available when both are booked together.

Business Branding

The Signature Brand Identity
£1,500.00

A complete visual identity built to position your beauty business as the obvious premium choice in your market. Every element, from the logo your clients screenshot to the colour palette that makes your Instagram unmistakable, designed by someone who has spent 27 years inside this industry. This isn't decoration. It's a strategic system designed to attract higher-paying clients, justify your rates, and give your business the presence it deserves.

Who this is for

Hair, Beauty or Aesthetic business owners who are ready to be seen differently. You know your work is worth more than you're currently charging, and you've recognised that the bottleneck isn't your skill, it's the way your business is showing up. You want a brand that does the qualifying for you, attracts the calibre of client you actually want to work with, and finally looks like the business you've built.

What's included

A complete brand identity system, delivered in full:

  • A strategic brand foundation, including positioning, tone of voice, and a clearly defined ideal client. The thinking that informs every design decision.

  • A primary logo, secondary logo, and submark, designed to work across signage, packaging, social media, websites, and print, in any size or format.

  • A signature colour palette with primary, secondary, and accent colours, specified for both digital and print use.

  • A typography system with considered font pairings and a clear hierarchy for headings, subheadings, and body text.

  • A polished brand guidelines document that locks in how your brand is used, so it stays consistent whether it's you, a future designer, or a printer applying it.

  • Application examples showing your brand in action across the touchpoints that matter most for your business.

  • Every final file you'll ever need, supplied in AI, EPS, PDF, PNG, JPG, and SVG formats for both digital and print.

How we work

The process is collaborative, considered, and structured across four phases:

  1. Discovery and strategy. A deep dive into your business, your market, and the client you want to attract. This is where the brand starts, before any visuals are explored.

  2. Visual direction. Mood boards and concept exploration to align on the look and feel, so we're moving in the right direction before a single logo is drawn.

  3. Design and refinement. Logo development, colour, typography, and considered rounds of feedback to land on something that feels exactly right.

  4. Delivery and handover. Final files, brand guidelines, and a personal walkthrough so you understand how to use everything with confidence.

Hear what other Hair, Beauty & Aesthetic Business Owners are saying

Testimonial card with five stars, quote praising Lisa's professionalism, and a signature by E. Gretch.
Testimonial card with five-star rating, quote from D. Griffin praising a beauty industry resource.
Testimonial with five-star rating and a thank you quote, signed by H. Willis.
Testimonial card with five stars, a quote praising a download, and a name at the bottom.
A testimonial graphic with five stars, the word 'Testimonial' in cursive, and a quote that says 'This download is 5 star!!' attributed to H. Fraser, with a background featuring a white upper section and a gray lower section.

Hear what other Hair, Beauty & Aesthetic Business Owners are saying

Testimonial card with five stars and a quote from M. Talbot praising a business booster sheet.
Testimonial card with five-star rating, quote, and author name G. Kingston
Testimonial card with five-star rating, featuring a positive review for MJ Beauty & Lashes, praising the increase in followers and bookings after using a content calendar.
Testimonial card with five-star rating and a positive feedback quote from The Face Clinic.
Testimonial card with five-star rating and a positive review from Beauty Perfection about a content calendar improving bookings and social media followers.

Frequently Asked Questions

Contact me

For any enquires just complete the form and I will get back to you as soon as possible