A complete visual identity built to position your beauty business as the obvious premium choice in your market. Every element, from the logo your clients screenshot to the colour palette that makes your Instagram unmistakable, designed by someone who has spent 27 years inside this industry. This isn't decoration. It's a strategic system designed to attract higher-paying clients, justify your rates, and give your business the presence it deserves.

Who this is for

Hair, Beauty or Aesthetic business owners who are ready to be seen differently. You know your work is worth more than you're currently charging, and you've recognised that the bottleneck isn't your skill, it's the way your business is showing up. You want a brand that does the qualifying for you, attracts the calibre of client you actually want to work with, and finally looks like the business you've built.

What's included

A complete brand identity system, delivered in full:

• A strategic brand foundation, including positioning, tone of voice, and a clearly defined ideal client. The thinking that informs every design decision.

• A primary logo, secondary logo, and submark, designed to work across signage, packaging, social media, websites, and print, in any size or format.

• A signature colour palette with primary, secondary, and accent colours, specified for both digital and print use.

• A typography system with considered font pairings and a clear hierarchy for headings, subheadings, and body text.

• A polished brand guidelines document that locks in how your brand is used, so it stays consistent whether it's you, a future designer, or a printer applying it.

• Application examples showing your brand in action across the touchpoints that matter most for your business.

• Every final file you'll ever need, supplied in AI, EPS, PDF, PNG, JPG, and SVG formats for both digital and print.

How we work

The process is collaborative, considered, and structured across four phases:

1. Discovery and strategy. A deep dive into your business, your market, and the client you want to attract. This is where the brand starts, before any visuals are explored.

2. Visual direction. Mood boards and concept exploration to align on the look and feel, so we're moving in the right direction before a single logo is drawn.

3. Design and refinement. Logo development, colour, typography, and considered rounds of feedback to land on something that feels exactly right.

4. Delivery and handover. Final files, brand guidelines, and a personal walkthrough so you understand how to use everything with confidence.

A bespoke in-salon photography day designed to give your business a library of imagery that finally matches your standards. Branded photography that captures the atmosphere of your space, the quality of your work, and the expertise behind your chair, all creatively directed by someone who has spent 27 years inside this industry and knows exactly what makes a brand stop the scroll.

This is more than a photoshoot. It's a strategic content investment, planned around your brand, your platforms, and the calibre of client you want to attract.

Who this is for

Business owners whose visual presence isn't keeping up with their work. You've built a beautiful space, you deliver exceptional treatments, and yet your social feed and website are filled with rushed phone snaps that undersell everything you do. You want imagery that looks like the business you've built and gives premium clients a reason to book before they've even read the price list.

What's included

A complete brand photography experience, delivered end to end:

• A pre-shoot creative strategy session to align imagery with your brand identity, content goals, and ideal client.

• A bespoke shot list and detailed mood board, so every frame has a job to do.

• Styling guidance for your space, your team, and any product or treatment shots, ahead of shoot day.

• A full in-salon shoot, professionally directed across your space, your services, your team, and your owner portraits.

• Lifestyle, atmospheric, and behind-the-scenes imagery built for storytelling content.

• Service-in-action frames that showcase your treatments without compromising client comfort or confidentiality.

• A curated and professionally edited gallery of 50 final images, supplied in high resolution and web-ready formats.

• Square, portrait, and landscape crops formatted for Instagram, TikTok, websites, print, and email.

• Full usage rights across all your marketing channels.

Optional add-ons

• Short-form video and behind-the-scenes b-roll for Reels and TikTok, captured during the shoot.

• A team headshot session for your website and Google Business profile.

• A separate product flat-lay session for retail or aftercare imagery.

How we work

The process mirrors the considered, four-phase approach of the Signature Brand Identity:

1. Strategy and brief. A pre-shoot session to map out what your brand needs, the content gaps to fill, and the stories your imagery should tell.

2. Pre-production. Mood boards, shot lists, styling notes, and a shoot day schedule, so nothing is left to chance.

3. Shoot day. A full, professionally directed day in your salon, capturing the imagery your brand deserves.

4. Edit and delivery. A carefully curated selection, professionally edited and delivered ready to publish, with a walkthrough on how to roll it out.

   The result

   Months of premium branded content from a single day. A social feed that finally matches your prices. Imagery that does the selling for you, so your inbox fills with the kind of clients you actually want to work with.

   Investment

   From £1,500. Often paired with the Signature Brand Identity for a complete premium repositioning, with a discount available when both are booked together.