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The Signature Brand Identity
A complete visual identity built to position your beauty business as the obvious premium choice in your market. Every element, from the logo your clients screenshot to the colour palette that makes your Instagram unmistakable, designed by someone who has spent 27 years inside this industry. This isn't decoration. It's a strategic system designed to attract higher-paying clients, justify your rates, and give your business the presence it deserves.
Who this is for
Hair, Beauty or Aesthetic business owners who are ready to be seen differently. You know your work is worth more than you're currently charging, and you've recognised that the bottleneck isn't your skill, it's the way your business is showing up. You want a brand that does the qualifying for you, attracts the calibre of client you actually want to work with, and finally looks like the business you've built.
What's included
A complete brand identity system, delivered in full:
A strategic brand foundation, including positioning, tone of voice, and a clearly defined ideal client. The thinking that informs every design decision.
A primary logo, secondary logo, and submark, designed to work across signage, packaging, social media, websites, and print, in any size or format.
A signature colour palette with primary, secondary, and accent colours, specified for both digital and print use.
A typography system with considered font pairings and a clear hierarchy for headings, subheadings, and body text.
A polished brand guidelines document that locks in how your brand is used, so it stays consistent whether it's you, a future designer, or a printer applying it.
Application examples showing your brand in action across the touchpoints that matter most for your business.
Every final file you'll ever need, supplied in AI, EPS, PDF, PNG, JPG, and SVG formats for both digital and print.
How we work
The process is collaborative, considered, and structured across four phases:
Discovery and strategy. A deep dive into your business, your market, and the client you want to attract. This is where the brand starts, before any visuals are explored.
Visual direction. Mood boards and concept exploration to align on the look and feel, so we're moving in the right direction before a single logo is drawn.
Design and refinement. Logo development, colour, typography, and considered rounds of feedback to land on something that feels exactly right.
Delivery and handover. Final files, brand guidelines, and a personal walkthrough so you understand how to use everything with confidence.
A complete visual identity built to position your beauty business as the obvious premium choice in your market. Every element, from the logo your clients screenshot to the colour palette that makes your Instagram unmistakable, designed by someone who has spent 27 years inside this industry. This isn't decoration. It's a strategic system designed to attract higher-paying clients, justify your rates, and give your business the presence it deserves.
Who this is for
Hair, Beauty or Aesthetic business owners who are ready to be seen differently. You know your work is worth more than you're currently charging, and you've recognised that the bottleneck isn't your skill, it's the way your business is showing up. You want a brand that does the qualifying for you, attracts the calibre of client you actually want to work with, and finally looks like the business you've built.
What's included
A complete brand identity system, delivered in full:
A strategic brand foundation, including positioning, tone of voice, and a clearly defined ideal client. The thinking that informs every design decision.
A primary logo, secondary logo, and submark, designed to work across signage, packaging, social media, websites, and print, in any size or format.
A signature colour palette with primary, secondary, and accent colours, specified for both digital and print use.
A typography system with considered font pairings and a clear hierarchy for headings, subheadings, and body text.
A polished brand guidelines document that locks in how your brand is used, so it stays consistent whether it's you, a future designer, or a printer applying it.
Application examples showing your brand in action across the touchpoints that matter most for your business.
Every final file you'll ever need, supplied in AI, EPS, PDF, PNG, JPG, and SVG formats for both digital and print.
How we work
The process is collaborative, considered, and structured across four phases:
Discovery and strategy. A deep dive into your business, your market, and the client you want to attract. This is where the brand starts, before any visuals are explored.
Visual direction. Mood boards and concept exploration to align on the look and feel, so we're moving in the right direction before a single logo is drawn.
Design and refinement. Logo development, colour, typography, and considered rounds of feedback to land on something that feels exactly right.
Delivery and handover. Final files, brand guidelines, and a personal walkthrough so you understand how to use everything with confidence.